Pure Shampoo: A Must-Have for your Dogs and Cats

As responsible and loving owners, we only want the best for our dogs and cats, especially when it comes to health and hygiene. There are hundreds of pet shampoos and conditioners on the market to choose from, but you might be wondering, “What makes these specially formulated for my pet?” 

Well, the truth might disturb you - that is, today many of the shampoos marketed toward dogs and cats aren't actually very different from the brand you purchase for yourself. Most companies cut corners and include ingredients intended for use on human hair and skin, not animals. 

Contrary to what you may think, underneath those thick coats of fur, both dogs and cats have skin that is much more sensitive than our own, and much more susceptible to irritation caused by the wrong ingredients. This is because human skin is naturally more acidic than that of a canine or feline, so many of the formulations we can tolerate are extremely damaging to our pets. And with all the harsh, toxic chemicals and hidden ingredients floating around out there, it’s more important than ever to know exactly what you are getting. 

You can eliminate the guessing game by going with a trusted brand, free of any and all potentially harmful ingredients. Our  Pure Shampoo is actually specifically formulated with your pet’s skin health in mind. We use NO synthetic detergents or excess alkali, two commonly used chemical compounds that can cause painful irritation, dry skin and excessive scratching. 

Our formula is 100% biodegradable, hypo-allergenic and absolutely free of anything harmful. We do add enriching coconut oil, soothing vitamin E, aloe vera and jojoba oil – because we love all dogs and cats!